Emotional Benefits
The dominant feelings produced by or associated with the possession of or use of the product (e.g., makes the patient feel younger). These are normally aligned with the emotional benefits that make up the brand value.
Implications
The non-tangible advantages or feelings that consumers gain from a product or service, such as happiness, security, or pride, often used in branding and marketing to create deeper connections with customers.
Example
Example: A luxury car brand emphasizes the emotional benefits of driving its vehicles, such as the sense of status and self-expression, in its advertising campaigns.
Related Terms
Different from functional benefits, which address practical or utilitarian needs, emotional benefits appeal to the customer�s feelings and psychological needs.
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