Emic vs. Etic Perspectives
Emic refers to research conducted from within the social group (from the perspective of the subject), while etic refers to research conducted from outside the group (from the perspective of the observer).
Implications
A framework used in cultural research, where emic perspectives focus on the insider�s view of a culture (native or local perspective), and etic perspectives focus on the outsider�s view (researcher�s or observer�s perspective), important for understanding and interpreting cultural phenomena.
Example
Example: A market researcher studying consumer behavior in Japan uses both emic and etic perspectives, interviewing local consumers (emic) and applying broader psychological theories (etic) to analyze the findings.
Related Terms
Different from purely emic or purely etic approaches, combining both perspectives provides a more comprehensive understanding of cultural behaviors and practices.
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