Emerging Markets
Markets in countries that are in the process of rapid growth and industrialization, often presenting significant opportunities for expansion.
Implications
Economies that are in the process of rapid growth and industrialization, often characterized by increasing economic activity, improving infrastructure, and expanding middle-class populations, presenting significant opportunities and risks for businesses.
Example
Example: A luxury car manufacturer identifies Brazil, India, and China as key emerging markets and invests in localized production facilities and targeted marketing campaigns to capture growing demand.
Related Terms
Different from developed markets, which have stable economies and well-established industries, emerging markets offer high growth potential but come with greater volatility and risk.
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