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Emerging Markets/Global Expansion Assessment
Evaluating the potential and strategy for entering new markets or expanding globally.
Implications
The evaluation of the potential for entering or expanding into emerging markets, often involving an analysis of market conditions, regulatory environments, cultural factors, and competitive landscapes to inform strategic decisions.
Example
Example: A healthcare company conducts an emerging markets/global expansion assessment to evaluate the viability of launching its products in Africa, considering factors like local healthcare infrastructure and regulatory requirements.
Related Terms
Different from a general market assessment, this specifically focuses on the unique challenges and opportunities of emerging markets and global expansion.
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