top of page
Emergent Strategy
A strategy that evolves over time as an organization responds to changing circumstances and opportunities.
Implications
A strategy that evolves over time as an organization adapts to changing circumstances, opportunities, and challenges, often resulting from decentralized decision-making and the accumulation of small, everyday choices.
Example
Example: A startup�s emergent strategy unfolds as it pivots from its original business model to a more profitable market segment based on customer feedback and market testing.
Related Terms
Different from deliberate strategy, which is planned and implemented from the top down, emergent strategy develops organically in response to real-world conditions and discoveries.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page