Embodied Cognition
A theory in psychology suggesting that cognitive processes are deeply rooted in the body's interactions with the world, often explored in qualitative studies on consumer behavior.
Implications
A psychological theory that suggests cognitive processes are deeply rooted in the body's interactions with the environment, often influencing how people perceive, think, and behave, relevant in fields like marketing, design, and user experience.
Example
Example: A virtual reality game designer uses principles of embodied cognition to create more immersive experiences, ensuring that physical movements in the game correspond naturally with in-game actions.
Related Terms
Different from traditional cognitive theories, which often focus on abstract mental processes, embodied cognition emphasizes the role of the physical body and environment in shaping thought and behavior.
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