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Economic Value Estimation (EVE�)
A methodology used to assess and communicate the economic value of a product or service to customers, supporting value-based pricing and selling strategies.
Implications
A trademarked methodology used to estimate the economic value of a product or service by quantifying the financial benefits it provides to customers relative to the alternatives, often used in pricing strategy and value-based selling.
Example
Example: A B2B software company uses EVE� to demonstrate that its solution provides $500,000 in annual savings compared to the competitor's product, supporting its premium pricing strategy.
Related Terms
Different from simple cost-benefit analysis, EVE� focuses specifically on quantifying economic value in the context of competitive pricing and customer benefits.
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