Early Adopter Identification
The process of identifying and targeting early adopters who are likely to try new products and influence others.
Implications
The process of identifying individuals or organizations that are likely to be among the first to adopt a new product, technology, or trend, often used in marketing and innovation strategies to target influencers and gain early traction in the market.
Example
Example: A tech startup identifies early adopters of its wearable fitness device by targeting tech-savvy consumers and fitness enthusiasts through social media campaigns and product demos at industry events.
Related Terms
Different from mass market targeting, early adopter identification focuses on a smaller, more influential group that can help drive broader adoption through word-of-mouth and influence.
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