Early Access Plan
A strategy for providing early access to the product before its official launch, often for patients with critical needs.
Implications
A strategy or program that allows select customers or users to access a product, service, or feature before it is available to the general public, often used to gather feedback, build anticipation, and refine the offering before a full launch.
Example
Example: A software company offers an early access plan for its new application to a group of beta testers, allowing them to provide feedback and report bugs before the official release to the broader market.
Related Terms
Different from a general launch, where the product is released to all customers at once, early access targets a limited group, often to refine the product and build initial interest.
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