E-commerce Integration
The process of incorporating online sales channels into a company�s overall distribution strategy, including partnerships with online retailers and direct-to-consumer platforms.
Implications
The process of incorporating e-commerce capabilities into a business's operations, allowing for online sales, digital payment processing, and integration with existing inventory, logistics, and customer relationship management systems, essential for modern retail and B2B operations.
Example
Example: A traditional brick-and-mortar retailer undergoes e-commerce integration by launching an online store, integrating it with their existing inventory management system to synchronize stock levels across all sales channels.
Related Terms
Different from simply launching an online store, integration ensures that e-commerce operations are seamlessly connected with all other aspects of the business, improving efficiency and customer experience.
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