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Drivers and Barriers
Key motivators or obstacles that influence customer behavior.
Implications
The combination of factors that propel or hinder progress toward a goal, often analyzed together to develop strategies that maximize drivers and overcome barriers, commonly used in market research, strategic planning, and change management.
Example
Example: A company analyzes the drivers and barriers of adopting electric vehicles, identifying government incentives and environmental concerns as drivers, and high costs and limited charging infrastructure as barriers.
Related Terms
Different from focusing solely on drivers or barriers, this approach provides a balanced view of what helps and hinders progress, enabling a more comprehensive strategy.
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