top of page
Drivers
The key attitudes, beliefs and contextual factors that can be leveraged to activate a behavioral objective.
Implications
The key factors or forces that influence an outcome, trend, or decision, often analyzed to understand what propels a business, market, or strategy forward, enabling better planning and response to changes.
Example
Example: A company identifies technological innovation and consumer demand for sustainability as the primary drivers of its product development strategy, guiding investment and R&D efforts.
Related Terms
Different from barriers, which hinder progress or success, drivers are the motivating forces that push a process, trend, or decision forward.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page