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Diversification Opportunity Analysis
The process of identifying and evaluating new business opportunities that can add value to the corporate portfolio.
Implications
The evaluation of potential new markets, products, or services that a company could enter to reduce risk and increase growth, often involving the analysis of market trends, competitive landscapes, and internal capabilities.
Example
Example: A consumer electronics company conducts diversification opportunity analysis to explore entering the home automation market, assessing potential demand, competition, and alignment with its existing capabilities.
Related Terms
Different from market expansion, which involves growing within the same market, diversification looks at entering entirely new areas to spread risk and capitalize on new opportunities.
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