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Distributor Selection and Training
The process of choosing and preparing distributors to effectively manage and grow a sales territory.
Implications
The process of choosing the right distributors to partner with and providing them with the necessary training and resources to represent the brand effectively and achieve sales targets.
Example
Example: A beverage company selects new distributors based on their market reach and provides comprehensive training on product knowledge, sales techniques, and brand values to ensure consistent representation.
Related Terms
Different from employee training, this training is tailored to external partners who sell and distribute the company�s products.
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