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Distributor Relationship Management
Strategies for building and maintaining strong relationships with distributors, ensuring alignment with company goals.
Implications
The ongoing process of building and maintaining strong, mutually beneficial relationships with distributors, involving regular communication, support, and collaboration to ensure alignment and success.
Example
Example: A food manufacturer practices distributor relationship management by holding quarterly meetings with its distributors to review performance, address challenges, and plan joint marketing campaigns.
Related Terms
Different from customer relationship management (CRM), which focuses on managing relationships with end consumers, this focuses on managing relationships with distribution partners.
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