Distributor Recruitment Criteria
Specific qualifications and characteristics sought in potential distributors, such as financial strength, market influence, and infrastructure capabilities.
Implications
The standards and qualifications used to select new distributors, often considering factors like market reach, financial stability, industry experience, and alignment with the brand's values and goals.
Example
Example: A luxury watch brand establishes strict recruitment criteria for new distributors, requiring them to have experience in high-end retail, a strong reputation, and the ability to reach affluent consumers in key markets.
Related Terms
Different from customer selection criteria, which focus on end consumers, these criteria are used to evaluate potential business partners in the distribution network.
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