Distributor Management
The process of managing relationships with distributors who act as intermediaries between the brand and retailers, critical for ensuring product availability and market penetration.
Implications
The oversight and coordination of relationships with distributors, including performance monitoring, contract negotiation, support, and conflict resolution, ensuring that distributors align with the company�s goals and deliver effectively.
Example
Example: An automotive parts manufacturer focuses on distributor management by regularly reviewing performance metrics, offering training, and addressing any issues quickly to maintain strong distribution channels.
Related Terms
Different from sales management, which focuses on internal sales teams, distributor management deals with external partners who handle product distribution.
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