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Distributor Loyalty Index
A metric that measures the loyalty of distributors to a particular brand or company, often influencing long-term partnerships.
Implications
A metric that measures the loyalty of distributors to a brand, often based on factors like repeat orders, exclusive partnerships, and long-term contracts, helping companies assess the strength of their distributor relationships.
Example
Example: A furniture manufacturer tracks its Distributor Loyalty Index to identify which distributors are most committed to its brand, using this information to allocate marketing resources and support.
Related Terms
Different from customer loyalty metrics, this index specifically measures the loyalty of business partners within the distribution network.
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