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Distributor Infrastructure Planning
Ensuring that distributors have the necessary resources, such as warehouses and delivery vehicles, to meet market demand.
Implications
The process of designing and setting up the physical and technological infrastructure needed by distributors to effectively handle, store, and transport products, ensuring they have the capacity to meet demand and service levels.
Example
Example: A consumer goods company assists its distributors with infrastructure planning by providing guidelines for setting up temperature-controlled warehouses to handle its perishable products.
Related Terms
Different from infrastructure requirements, which define what is needed, planning involves the actual process of designing and implementing the infrastructure.
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