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Distributor Engagement Index
A metric used to measure the level of engagement and alignment of distributors with the company�s goals and strategies.
Implications
A metric used to measure the level of engagement and commitment of a distributor with a brand, often considering factors like communication frequency, responsiveness, sales performance, and participation in promotional activities.
Example
Example: A food company develops a Distributor Engagement Index to assess how actively its distributors are promoting new product lines, providing feedback, and participating in training programs.
Related Terms
Different from loyalty metrics, which focus on long-term commitment, engagement metrics evaluate the current level of active involvement and cooperation.
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