Distribution Strategy
The approach taken by competitors to distribute their products, including channel selection, pricing tactics, and partnerships.
Implications
A comprehensive plan that outlines how a company will deliver its products or services to customers, including the selection of distribution channels, logistics partners, and sales tactics to achieve market penetration and customer satisfaction.
Example
Example: A cosmetics brand develops a distribution strategy that includes selling directly through its website, partnering with high-end retail stores, and using third-party logistics for order fulfillment.
Related Terms
Different from a sales strategy, which focuses on driving sales activities, distribution strategy deals with the logistics and channels through which products reach the market.
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