Distribution Network Expansion
Strategies for growing the reach of the distribution network, such as adding new distributors or expanding into new regions.
Implications
The process of increasing the reach and capacity of a company's distribution system to access new markets, improve service levels, and increase sales. This can involve adding new distribution centers, expanding partnerships with logistics providers, or entering new geographic regions.
Example
Example: A beverage company expands its distribution network by opening new warehouses in Southeast Asia, enabling faster delivery to emerging markets and increasing market share.
Related Terms
Different from network optimization, which focuses on improving efficiency within an existing network, expansion specifically involves growing the network's footprint.
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