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Distribution Model Variants
Different types of distribution systems, such as distributor-led or super stockist models, used to optimize market coverage.
Implications
Different approaches to distributing products, such as direct-to-consumer, wholesale, franchising, or multi-level marketing, each with its own advantages, challenges, and strategic implications depending on the industry, product type, and target market.
Example
Example: A food manufacturer explores different distribution model variants, comparing the benefits of selling directly to consumers online versus partnering with grocery stores for broader market reach.
Related Terms
Different from a single distribution strategy, exploring variants allows a company to compare and choose the most effective approach for reaching its target market.
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