Disruptive Strategies
Innovative approaches that challenge and change the status quo in the market, often leading to significant competitive advantages.
Implications
Business strategies designed to challenge the status quo, often by leveraging disruptive innovations to capture market share, create new markets, or redefine industry standards, typically involving risk-taking and a focus on long-term transformation.
Example
Example: A transportation company adopts disruptive strategies by launching a ride-sharing platform that challenges traditional taxi services, offering convenience and lower prices through a digital app.
Related Terms
Different from traditional competitive strategies, which might focus on incremental improvements or cost leadership, disruptive strategies seek to fundamentally change the market landscape.
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