Direct Store Delivery (DSD)
A distribution method where products are delivered directly to retail stores by the supplier, bypassing traditional warehousing, to ensure freshness and timely availability.
Implications
A distribution method where products are delivered directly from a supplier to retail stores, bypassing traditional warehousing, often used for perishable goods, beverages, and other fast-moving products, improving speed and freshness.
Example
Example: A beverage company uses direct store delivery to ensure that its drinks are delivered fresh and stocked directly on shelves, reducing the time products spend in transit or storage.
Related Terms
Different from centralized distribution, where products go through a warehouse or distribution center, DSD delivers products directly to the retail outlet, often resulting in faster turnaround times.
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