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Digital Shelf Management
The strategies and tools used to manage and optimize product placement, visibility, and performance in online retail environments.
Implications
The practice of optimizing the display, accessibility, and performance of products on digital retail platforms, ensuring that products are easily discoverable, well-represented, and competitive in the online marketplace.
Example
Example: A consumer electronics brand implements digital shelf management by optimizing product descriptions, images, and keywords on Amazon, improving visibility and sales performance.
Related Terms
Different from in-store shelf management, which focuses on physical placement and merchandising, digital shelf management involves optimizing online product listings and search rankings.
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