Diffusion Curve
A model that describes how a new product gains acceptance in the market over time, from early adopters to the majority.
Implications
A graphical representation of the rate at which a new product, service, or technology is adopted by a population, typically showing early adopters, early majority, late majority, and laggards, helping to understand market penetration and the lifecycle of innovations.
Example
Example: A tech company analyzes the diffusion curve of its new software to identify when it will likely reach the late majority, adjusting its marketing and sales strategies accordingly.
Related Terms
Different from a standard adoption curve, which might focus on individual behavior, the diffusion curve illustrates the overall spread and market saturation of an innovation over time.
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