top of page
Diffusion
The process through which a new product or service moves from its introduction to a wider acceptance in its potential market.
Implications
The process by which a new idea, product, or innovation spreads through a population, often influenced by factors such as communication channels, social networks, and the characteristics of the innovation itself.
Example
Example: The diffusion of smartphones was rapid due to effective marketing, the perceived value of the technology, and widespread adoption across different demographics, eventually becoming ubiquitous.
Related Terms
Different from adoption, which focuses on individual or organizational uptake, diffusion looks at the broader spread of an innovation across a market or society.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page