top of page
Desired Experience
The ideal outcome or experience that the product aims to deliver to the target customer group.
Implications
The intended or ideal experience that a company aims to create for its customers, employees, or other stakeholders, often used to guide the design of products, services, and processes to align with user expectations and company values.
Example
Example: A luxury hotel chain defines its desired experience as providing unparalleled comfort and personalized service, guiding every aspect of its guest interactions and facility design.
Related Terms
Different from customer experience (CX), which refers to the actual experience customers have, the desired experience is what the company aims to deliver consistently.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page