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Demographics
Categories such as sex, age, region, household size and income, number of kids, etc. that are used for population segmentation.
Implications
Statistical data relating to the population and particular groups within it, often used to understand market characteristics, target audiences, and inform strategic decisions in marketing, product development, and policy-making.
Example
Example: A real estate developer analyzes local demographics, such as age distribution, household income, and family size, to determine the best location and type of housing projects to build.
Related Terms
Different from behavioral data, which focuses on how people act, demographics provide foundational information about who the people are within a market or population.
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