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Demographic segmentation
Market segmentation on the basis of age, sex, family size, family life cycle, income, occupation, education, religion, race, etc.
Implications
The practice of dividing a market into segments based on demographic factors such as age, gender, income, education, and occupation, often used to tailor marketing strategies and product offerings to specific groups.
Example
Example: A cosmetics brand uses demographic segmentation to target different product lines to teenage girls, working mothers, and older women, with tailored messaging and product features for each segment.
Related Terms
Different from psychographic segmentation, which divides the market based on lifestyle and personality traits, demographic segmentation focuses on measurable population characteristics.
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