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Demand Management
The process of gathering, analyzing, and prioritizing business demands related to data governance, ensuring that they are addressed in a structured manner.
Implications
The process of aligning supply with demand by managing customer expectations, adjusting production, and optimizing resources, often used to balance market needs with operational capacity.
Example
Example: An airline uses demand management by offering discounts on less popular routes and times to spread demand more evenly across its network, optimizing fleet usage and profitability.
Related Terms
Different from supply chain management, which focuses on the flow of goods, demand management specifically targets the demand side of the equation, adjusting it to match supply capabilities.
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