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Demand Generation Tactics
Marketing strategies aimed at creating demand for the product, often through awareness campaigns and lead nurturing.
Implications
Marketing strategies and activities designed to create awareness, interest, and demand for a product or service, often involving content marketing, lead generation campaigns, and customer engagement initiatives.
Example
Example: A software company uses demand generation tactics like webinars, whitepapers, and targeted email campaigns to generate interest in its new product line among potential customers.
Related Terms
Different from demand management, which focuses on meeting and controlling existing demand, demand generation is about actively creating new demand in the market.
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