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Decision-Making Process
The steps and influences involved in how customers make choices, a key focus of qualitative research.
Implications
The series of steps and considerations that lead to a decision, often involving problem identification, data collection, analysis, and the selection of the best alternative, crucial for effective leadership and management.
Example
Example: A manufacturing company�s decision-making process for new equipment purchases includes needs assessment, vendor comparison, cost-benefit analysis, and final approval from senior management.
Related Terms
Different from decision rights, which define who makes decisions, the decision-making process outlines how those decisions are reached and implemented.
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