top of page
Data Synthesis
The process of combining data from multiple research studies to generate comprehensive insights that support strategic decisions.
Implications
The process of combining data from multiple sources to create a comprehensive view or to generate new insights, often used in research, analysis, and decision-making to provide a more complete understanding of a situation.
Example
Example: A marketing firm conducts data synthesis by integrating customer survey results, sales data, and social media analytics to develop a holistic view of customer sentiment and behavior.
Related Terms
Different from data aggregation, which merely compiles data from different sources, synthesis involves integrating and analyzing the data to generate new insights or understanding.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page