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Data Quality
The accuracy, completeness, and reliability of data used in sales processes and decision-making.
Implications
The degree to which data is accurate, complete, consistent, and reliable, essential for making informed decisions, driving business operations, and ensuring compliance, often managed through ongoing monitoring and improvement processes.
Example
Example: A logistics company prioritizes data quality by implementing regular checks on its delivery data, ensuring that addresses are correct and deliveries are tracked accurately, reducing errors and improving customer satisfaction.
Related Terms
Different from data integrity, which focuses on accuracy and reliability over time, data quality encompasses a broader range of attributes, including completeness and relevance.
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