Data Privacy and Ethics
The principles and practices that ensure market research data is collected, stored, and used in compliance with privacy laws and ethical standards.
Implications
The principles and practices involved in protecting personal and sensitive information from unauthorized access and ensuring that data is used in a manner that respects individual rights and societal norms, essential for maintaining trust and compliance.
Example
Example: A social media platform implements strict data privacy and ethics policies, ensuring that user data is protected from unauthorized access and is not used for purposes beyond those agreed to by the user.
Related Terms
Different from data security, which focuses on protecting data from breaches, privacy and ethics focus on the responsible use and protection of personal and sensitive data.
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