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Data Items
Specific pieces of information or metrics required to input into a model to analyze and optimize the marketing mix.
Implications
The individual pieces of data that are stored, processed, and analyzed within a system, often representing the smallest units of information, such as fields in a database or elements in a dataset.
Example
Example: In a customer database, data items include individual fields like "Name," "Email Address," and "Purchase History," which are used to track and analyze customer interactions.
Related Terms
Different from data records, which are complete sets of related data items, data items are the individual components that make up those records.
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