Data Democratization
The practice of making market research data easily accessible to all relevant stakeholders within the organization, fostering informed decision-making.
Implications
The process of making data accessible to all employees within an organization, regardless of their technical expertise, often through user-friendly tools and platforms, enabling data-driven decision-making across the company.
Example
Example: A technology company implements data democratization by deploying a self-service analytics platform, allowing employees in all departments to access and analyze data without needing specialized skills.
Related Terms
Different from traditional data management, where access might be restricted to certain roles, data democratization opens up access to empower broader use of data.
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