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Data Collection
The process of gathering and measuring information on targeted variables.
Implications
The process of gathering information from various sources, such as surveys, sensors, or databases, for analysis and decision-making, critical for research, business intelligence, and operational efficiency.
Example
Example: A market research firm conducts data collection through online surveys, focus groups, and social media monitoring to gather insights on consumer preferences and trends.
Related Terms
Different from data analysis, which involves interpreting the information, data collection is the initial step of gathering raw data from relevant sources.
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