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Customer View
A comprehensive understanding of a customer�s needs, preferences, and interactions with the company, often facilitated by CRM systems.
Implications
The comprehensive understanding of a customer derived from integrating data across various touchpoints and interactions, often used to inform personalized marketing, sales strategies, and customer service efforts.
Example
Example: A retail brand develops a single customer view by integrating data from online purchases, in-store visits, and social media interactions, enabling a more personalized shopping experience.
Related Terms
Different from a customer profile, which might be a static representation, the customer view is dynamic and integrates data from multiple sources to create a real-time understanding.
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