Customer Signals
Feedback or behavior from customers that indicate their satisfaction or dissatisfaction with a product or service, often revealing competitive dynamics.
Implications
Indicators or cues from customer behavior, such as browsing history, purchase patterns, or social media interactions, used to infer customer needs, preferences, or potential actions, often leveraged in predictive analytics and personalized marketing.
Example
Example: An online retailer uses customer signals like abandoned shopping carts and frequent visits to product pages to trigger personalized email reminders and special offers, encouraging customers to complete their purchases.
Related Terms
Different from explicit customer feedback, which is directly provided by customers, signals are derived from observed behaviors and interactions.
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