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Customer Segmentation Based on Meaningfulness
Grouping customers according to how significant and impactful they are to the product�s success.
Implications
A segmentation approach that divides customers based on the relevance and value of different product features or brand messages to them, often used to create more impactful and resonant marketing campaigns.
Example
Example: A smartphone manufacturer segments its customers based on the meaningfulness of features like camera quality, battery life, and design, tailoring its marketing messages to emphasize the features most valued by each segment.
Related Terms
Different from traditional segmentation methods that might focus on demographics, this approach looks at what aspects of the product or service are most meaningful to different customer groups.
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