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Customer Segmentation Analysis
A detailed examination of customer groups to identify opportunities for tailored sales and distribution strategies.
Implications
The process of analyzing customer data to identify distinct segments within a customer base, often involving statistical methods like cluster analysis, used to better understand customer needs and tailor marketing efforts.
Example
Example: A financial services firm conducts customer segmentation analysis to identify high-net-worth individuals within its client base, enabling the firm to offer specialized wealth management services to this segment.
Related Terms
Different from customer segmentation, which is the practice of dividing the base, segmentation analysis involves the deeper examination of the data to identify and understand these segments.
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