top of page
Customer Retention Strategies
Approaches used to maintain long-term relationships with customers and reduce churn.
Implications
Approaches and tactics used to keep existing customers engaged, satisfied, and loyal to a brand, often involving personalized communication, rewards programs, and proactive customer support to prevent churn.
Example
Example: A gym implements customer retention strategies by offering personalized workout plans, regular check-ins, and discounts for long-term memberships, reducing churn and increasing member loyalty.
Related Terms
Different from acquisition strategies, which aim to attract new customers, retention strategies are focused on keeping current customers and maintaining their loyalty over time.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page