Customer Relationship Management (CRM) Tools
Software used to manage interactions with current and potential customers, often integrating sales, marketing, and customer service.
Implications
Software applications used to manage and analyze customer interactions and data throughout the customer lifecycle, often including features for contact management, sales tracking, and customer support, critical for improving customer satisfaction and retention.
Example
Example: A real estate agency uses CRM tools to manage its client database, track communication history, and automate follow-up reminders, leading to more efficient client management and higher sales.
Related Terms
Different from marketing automation tools, which focus on automating marketing tasks, CRM tools are specifically designed to manage customer relationships and interactions.
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