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Customer Relationship Lifecycle
The stages of the relationship between a customer and a company, from initial contact through to ongoing engagement or churn.
Implications
The stages of a customer�s relationship with a brand, from initial awareness and acquisition through to engagement, retention, and advocacy, often managed to maximize lifetime value and customer satisfaction.
Example
Example: A SaaS company maps out the customer relationship lifecycle to identify key touchpoints where it can improve engagement and reduce churn, ensuring long-term customer satisfaction and loyalty.
Related Terms
Different from the sales funnel, which focuses on the acquisition process, the relationship lifecycle encompasses the entire customer journey, including post-purchase interactions.
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