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Customer Re-engagement Strategies
Tactics aimed at bringing back customers who have disengaged or lapsed, often involving targeted offers or personalized communication.
Implications
Tactics used to re-engage customers who have become inactive or less engaged with a brand, often involving targeted communications, special offers, and personalized outreach to rekindle interest and loyalty.
Example
Example: An online retailer implements re-engagement strategies by sending personalized discount offers to customers who haven�t made a purchase in several months, encouraging them to return and shop again.
Related Terms
Different from customer acquisition strategies, which focus on gaining new customers, re-engagement strategies target existing customers who have lapsed in activity.
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