Customer Portrait �
A rich description of each prioritized segment identified during Action Segmentation. A Customer Portrait identifies the customer�s purchase and usage environment, desired experience, beliefs and associations, plus purchase and usage behavior. It also identifies drivers and barriers to behavioral objectives.
Implications
A trademarked methodology or tool used to create detailed profiles of customers, combining demographic, behavioral, and psychographic data to better understand and target specific customer segments.
Example
Example: A retail company uses Customer Portrait� to develop comprehensive profiles of its key customer segments, tailoring its marketing and product offerings to better meet their needs.
Related Terms
Different from standard customer segmentation, which might only consider demographics, Customer Portrait� typically integrates multiple data types for a richer profile.
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