top of page
Customer Perception Analysis
The evaluation of how the client perceives the service provider, used to identify strengths, weaknesses, and areas for improvement.
Implications
The study of how customers perceive a brand, product, or service, including their associations, attitudes, and beliefs, often used to inform branding, marketing, and communication strategies.
Example
Example: A beverage company uses customer perception analysis to discover that its new product is perceived as healthier than competitors, leading to a marketing focus on health benefits.
Related Terms
Different from brand equity analysis, which measures overall brand value, perception analysis focuses on specific customer attitudes and beliefs about the brand.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page